Monday 11 November 2013

Does a size zero truly exist?

I have a question… when did zer0 become a size? because I thought zero meant nothing, Nada, I could write it in all languages it will bring me back to the fact that it does not have value, so then why is it size? I thought clothing size was based on existing numbers with value.

The fashion industry has revolutionised size 0, to them it is the ultimate size a person should thrive be. I was looking at a Ralph Lauren catalogue and their front page had a model that looked like life was sucked out of her, to the point that she lost all of her fat and muscles in the process.  She looked deader than an actual dead body. It was as if her body was decomposing even though she is alive. That alone was enough to make me loose interest in the clothes that were being advertised.

The fashion industry has always ignored the fact that not all people are born to be a certain size, that people come in all shapes and sizes. Instead of striking a balance and using that to their advantage the industry has decided to stick with the make believe world where everyone is a size zer0. Forgetting that people with a certain size are also potential clients.

This has been a controversial issue in the fashion industry, former Australian Vogue Editor, said “the longer I worked with models, the more the food deprivation became obvious. Cigarettes and diet cokes were dietary staples. Sometimes you would see the tell-tale signs of anorexia.” This has send wrong messages to young women.  Making young women question their looks in the process killing their self-esteem. Sometime we never realise how much damage a simple decision can create great damage in the long run.

It is clear that Editors are at the top of the list of people to be blamed, but Fashion journalists have not voiced out public concerns and reporting like it is, from the glamorous part to the not so pretty side of fashion.  Clothes build confidence, they make a person look good, but if there is no morale built when promoting the clothes, people will not have much interest.

It is time to revolutionize fashion, turn it to that industry that not only creates and promotes outer beauty but inner beauty as well. Including healthy living, not to say they must promote obesity.


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