There is a trend the advertising industry and sometimes the
politics, cartoons and music industry have been using to get a message across
to the conscious mind although the message can only be noticed by the
subconscious mind. It is called subliminal messaging. These messages can be
found anywhere and everywhere.
Subliminal messages are mostly used to underhandedly sell
sex, it cannot be denied that sex sells. The messages can be seen when flashed quickly
in a film or buried within a print image and audio messages that is masked by
other sounds or it can be played below audible levels or recorded backwards as
a hidden messages. The following are subliminal messages that have been used in
the past:
·
Beloved Disney has shocking perverted sexual
images in many of their cartoons, the most famous cartoon from Disney that has
sexual messages through their images is The Lion King cartoon. Here is one of
the subliminal messages in the cartoon:
·
This is an America advert about ketchup what
here in South Africa we call tomato sauce: you can decide what you see.
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Subliminal messages can also be found in political campaigns,
here we have US President Barack Obama, with a pretty obvious message:
There are many subliminal messages encrypted in films,
cartoons, political campaigns, advertisements, and music. What this means is
that there is another way for people to push their agendas, and because we barely
recognise it there are little or no consequences. This also proves that we do
not use our minds to their full potential, and that people can be manipulated. Laws
must be put in place to protect innocent consumers/viewers.
South Africa is not immune to this cheap act, an advert by a
popular beer in South Africa has caused quite a steer, with it's racist advert.
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